The Cozy Hustle Logo

9 Month Mastermind

Because high end doesn’t have to mean high heels.

Real talk: As a business owner* your daily to-do list is neverending.

*More like busy-ness owner, am I right?

Brainstorm customer avatars

Build out a sales page

Cry in the shower because you feel like it’s total crap

Revise. Rework. Rewrite.

Decide the original version is the best one, after all

Answer emails

Achieve the mythical inbox zero

Watch the new wave of emails rush in

Daydream about heave-hoing your laptop out the nearest open window

Piece together your new offerings

Worry about your prices roughly once every second of every day

Answer more emails

Think about eating lunch

Answer more emails

Try to create a sales funnel

Return that call from your friend who really needs a favor right now because, like, you’re not busy, right?

Think about eating lunch again

Start a blog post

Save it to your drafts folder with the 87 other unfinished posts

Make a to-do list

Check Make to-do list off your list

Feel wildly accomplished

Answer emails

Click over to Facebook

Fall down a social media hole

Eventually find your way out 3 hours later, only missing your dignity and your left shoe

Scarf down spoonfuls of peanut butter while hunched over the keyboard

Spend 40 minutes cleaning peanut butter off the keyboard

Answer emails

Chug coffee like it’s wine

Work late

Chug wine like it’s wine

Get up early

Um. What the actual f*&%?
You started a business to have more time to do the things you like, not be constantly bombarded by business demands that leave you stressed, frazzled, doubting and dragged down.

Now lean in (& listen close).

You can turn your computer off—and leave it off—at 3 p.m. every single day. You can build out a high-converting funnel that utilizes effective automation to work while you’re not. You can create a business on your own terms. You can build it your way. And it can all be aligned with who the heck you are and how you want to show up for your clients.

I know it’s possible because

I DO IT EVERY DAMN DAY.

In May of 2009, I finally started working from home.

I was pregnant with my first child, and I absolutely loathed my day job. I was in sales, making 70 to 100 calls (or more—I wanted my commission, after all) per day. And I felt the very life being sucked out of my weary soul. I was bored, overwhelmed, unfulfilled, not to mention the fact that my supervisor was a Hot Mess Express. (←Official term.)

I dreaded going into work, my stomach tying itself into complicated knots. I was making good money, but I’d somehow morphed into that person who lived for Fridays and felt sick with trepidation come Monday mornings. My blood pressure was through the roof, and before I could say, “Maybe this isn’t the life for me,” I passed out at work, 5 months pregnant.

I knew then that I just couldn’t do it anymore, so I turned in my employee badge and started my own business.

Nearly 8 years later, I’ve built a biz that regularly brings in over 6 figures while working entirely from home and taking care of my 2 gorgeous kiddos. The best part? I’ve done it with coziness and ease—not to mention the fuzzy socks on my feet, hot tea in my hand, and a smile on my face.

It all started from that deep place of knowing—I knew it was more important to fight, struggle, and strategize for what I wanted than stay stuck and complacent. While there have definitely been some hard times, I’ve never once regretted putting in the effort to build a business around my life, rather than building my life around a job.

“I knew then that I just couldn’t do it anymore, so I turned in my employee badge and started my own business.”

It’s your time to take that back that same, life-changing level of control.


If you’re unsure
about where to start, or how to meet your goals, this is for you.

If you’ve been stuck in the same situation for years, with no real outcome or results, I’ve got you.

And if you want to make sure that 2017 is different, let’s change your story.

Because settling isn’t for you.

You’re a damn CEO, wanting more out of your life and business.
And this is how you get it.

The Cozy Hustle™ is all about:

Reclaiming your time, so you finally have the freedom to live your life on your terms, without being bogged down in business logistics and the humdrum day-to-day
Building your business so it’s aligned completely with your vision, values, and goals to attract dream clients and more revenue (with less headaches)
Creating a surefire schedule that fits perfectly around your family life so you can enjoy the world you’ve worked so hard to build

I hereby pinky promise…


…that I’ll teach & guide you on how to create a bustling business that works for you
not the other way around. This program isn’t one size fits all. It’s taught live, lead by a guide and mentors, to help you craft a biz that’s aligned with who you are. (Because when your business is aligned with the true you, you’ll never have to worry about sleazy sales tactics or seeming disingenuous another day in your life.)

What makes this program different:

Strategic Planning

We take an in-depth look at how last year went in order to accurately forecast what lies ahead, all while mapping out a plan for the entirety of 2017. There won’t be any questions as to what you’ll be launching and when.

Habits & Rituals

It takes real time (and some significant effort) to build up good habits that last the long haul. As a part of this community, we’ll help you get clear on which habits you want to keep growing and the ones you’d rather let go of.

Cozy Community

It’s all about building connections and friendships with like minded entrepreneurs who are there to listen to you, cheer for you, and offer up advice—whenever you need it most. These are the business owners who have your back.

Individual Coaching

Depending on which membership level feels best to you, you can expect at least one hour of one-on-one time with me, plus monthly Voxer time to ask me anything & gain guidance on all your next steps.

Be Seen

Let me level with you: there aren’t going to be hundreds of people in this program at a time. Consider this your own personal Cheers, where everybody knows your name (including me). With an intentionally smaller group comes more accountability—the magic elixir that’ll help you truly get the results you want.

Cozy Masterminding

Cozy Masterminding

We’ll head behind the scenes to dream big with other business owners while making big moves. Within these smaller hosted mastermind groups, you’ll be able to share exactly what’s going on with you and get advice from fellow entrepreneurs who have been in the same business boat.

What we’ll cover:

Month 1: Planning + Mindset

Together we’ll tackle what your focus and goals are for the rest 2017 so we can push a few things to the backburner (to revisit later), and put your blinders on. It’s time to get down to the nitty gritty details of what makes you and your biz tick, understanding your thought processes, and effectively managing the eleven billion ideas that are constantly marching through your brain.

We’re building out your daily dream schedule (if you’re not living that already) on focusing on cultivating the right mindset for success in 2017. You’ll end the month with your custom 2017 Guide to Success.

Month 2: Systems & Automation

Obviously, systems & automation aren’t super fun or devilishly sexy. (I’ll be the first to admit that it’d be a whole lot better if it was taught by Ryan Gosling, but alas.) During Month 2, we’ll get your systems and automations built out so you can start getting back some of your invaluable time. The very first month I made money without doing anything, I realized that I didn’t have to work “harder” to make money. It isn’t about blood, sweat, or wine-soaked tears. It’s about smart work and educated marketing.

Month 3: Self-Care, Health + Enoughness

I can hear the chorus of voices now: But Shay, what the hell doesn’t this have to do with business?! Look, the key ingredient to real success—long-term, build your empire, totally rock it out success—is self-care. Understanding how you replenish your body, nourish your soul, and keep your eyes on your own paper (i.e. not comparing yourself to others), will give you your life back, delivered on a shiny silver platter. (You’re welcome, by the way.)

Month 4: Reflection, Rejuvenation + Readjust

This is a reflective month. It's all about taking the time to be grateful + appreciative of what you created throughout the year. It's not always about going, going and more going… it's about reflecting and readjusting what needs to be done for the beginning of the year!  Let's deep dive into what worked and what didn't work.  We also take a breather too. It's important to remember why we're in business and spending time with family is a big one! We'll take 2 – 3 weeks off around this time to enjoy the holidays!

Month 5: Marketing // The Ins + Outs

This is a biiiiiiiig month. We talk all things social media marketing, paid advertising, and content marketing. (And for the record, I’m a complete authority on this, so buckle up.) You’ll finally be able to stop creating content that doesn’t have a specific direction and purpose, all while building out every single piece of content intentionally. This means lists that grow—fast—with the right clients coming your way in droves.

Month 6: Team Building + Your Community

Are you building out your team? Ready to slowly start adding people in? Find out who you should be hiring first, where to find them, and exactly what you should be looking for. Not only are we lookin’ at your team, but we’re also taking a peek into your peer group. What crowd are you running in? Are they empowering you, or making you feel stressed out and Less Than? It’s time for the no-holds-barred truth.

Month 7:

Are you building out your team? Ready to slowly start adding people in? Find out who you should be hiring first, where to find them, and exactly what you should be looking for. Not only are we lookin’ at your team, but we’re also taking a peek into your peer group. What crowd are you running in? Are they empowering you, or making you feel stressed out and Less Than? It’s time for the no-holds-barred truth.

Month 8:

Are you building out your team? Ready to slowly start adding people in? Find out who you should be hiring first, where to find them, and exactly what you should be looking for. Not only are we lookin’ at your team, but we’re also taking a peek into your peer group. What crowd are you running in? Are they empowering you, or making you feel stressed out and Less Than? It’s time for the no-holds-barred truth.

Month 9:

Are you building out your team? Ready to slowly start adding people in? Find out who you should be hiring first, where to find them, and exactly what you should be looking for. Not only are we lookin’ at your team, but we’re also taking a peek into your peer group. What crowd are you running in? Are they empowering you, or making you feel stressed out and Less Than? It’s time for the no-holds-barred truth.

No scammy quick fixes.

No gimmicky band-aids.

Just proven work that builds your business—and saves you time—in a way that feels good for you.
(It really is that simple.)

After all, when you’re aligned with yourself, business flows more effortlessly, clients come easily, the work develops naturally, and you have more energy and time to put back into your business & life as a result. (That’s a win-win-win-win-win, in my book.)

Here’s exactly what you get:

Regular:

  • 9 Modules (1 training per month)
  • Three 1 Hour 1-on-1 Call With Me (one per quarter)
  • 1 Voxer Question Session a Month (think walkie talkie meets 2017)
  • 9 Masterminding Sessions (1 per month)
  • 9 Cozy Studios (Virtual Coworking & Question Session 1x a month)
  • Weekly Accountability
  • 5 Guest Experts

VIP:

ONLY 10 SPOTS AVAILABLE

  • Everything included in Regular Access, plus:
  • 9 1-Hour 1-on-1 Calls With Me (1 per month) (Value: $1,845)
  • Unlimited Voxer Question Sessions (To Get Your Questions Answered in a Pinch – always a response within 48 hours) (Value $1,000+)
  • Detailed Annual Report + Behind the Scenes Access
  • Private Facebook Group for VIP to Help You Scale & Connect

Bonuses:

Fast Action Bonus: Virtual Planning Day – We're deep diving into our Q2 Goals and getting shit done.

Bonus: Facebook Group

Bonus: How To Clone Yourself (Amber McCue – $150 Value)

Bonus: Your Content, Your Empire (Hailey Dale – $797 Value)

Bonus: Convert – A Facebook Ads Course to help you grow your list, build your tribe and be delighted (sounds fab, right?) ($197 value)

Bonus: InstaSuccess – Galicia Virgen ($197 value)

Bonus: 4 Done For You Legal Templates to Cover Your Butt (Karen Taggart – $1,000 value)

But the Mastermind is so much more than this.
It’s excitement. It’s ease. It’s flow. It’s fun.

And most of all?
It’s a reclamation of your life.

You’re ready for The Cozy Hustle™ if you’re:

  • Ready and willing to deep dive into the ins and outs of your business to make it work for you—and not the other way around
  • Excited to accomplish way more in your business without sacrificing any more time
  • Done with excuses (like totally, completely done)
  • Willing to leave your comfort zone behind in the pursuit of better business

 

You’re NOT ready for The Cozy Hustle™ if you:

  • Have trouble committing. I’m not asking for your first born, but I’m asking you to show up, be present, and be prepared to grow your business
  • Don’t have any sort of idea where you want your business to go. You don’t need to have 7-figure dreams (props if you do!) but you do need to know what your business is all about
  • Expect to pay and have instant, gold-plated results. This isn’t a sleazy “course” promising overnight success, but rather a progressive program that helps you build out an aligned (and profitable) business

Step out of your rut and into your beautiful strut.

Here’s to your better (and cozy) business in 2017.

EARLY BIRD ACCESS (ends Aug. 25th)
EARLY BIRD VIP ACCESS (ends Aug. 25th)
Shay, there are so many things I got from our work together, but the biggest one is the mindset shift I needed to take my business to the next level. And that shift has also helped me serve my clients at a higher level. You also have a gift for helping your clients achieve some short terms wins while working towards their longer range goals. Thank you for putting so much of your heart into your work!
– Melissa Gaines

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