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This year has been a bit out of the norm. Okay, we’ve flushed our old norm down the toilet and we’ve created a brand new norm – one with an abundance of toilet paper. See what I did there? 😉

To say this year has been something we didn’t anticipate is putting it lightly, but even with that, I still had a year to be grateful for.  We did lose people close to us and I cried quite a bit last year (and the beginning of this year). 

But to be honest, I’m one of the lucky ones. I have 2 happy & healthy kids which feels great. And they still like hanging out with us.

Also, I realized that going through quarantine with my husband that we actually get along better than we did in previous years. I know quite a few people who ended up facing realizations around their relationships and have ended them or started the process. So to get along better with my husband and not bicker as much, really makes me grateful! 

With everything that’s gone on, this year I’m craving and being intentional with bringing more spaciousness into my life and my family. I really want to give myself the space to breathe, to be, and to allow myself to feel out things and do things differently than I normally did before. 

I find myself that I used to follow what everyone else is doing, and that's not who I am. I am not the follower, and so giving myself that time and that space to see what is and isn't going to work for me is going to probably be huge for my business this year.

With that said, let us jump in. I separate my goals out into different sections, because I want to make sure that I'm hitting a few different areas in my life. 

I have personal/family together, financial & then business. I want to keep it attainable and I don't want to put too much pressure on myself this year. Last year, even though everything shut down, I was still at my busiest. It was one of my best business years ever. I just want to make sure that I’m making time for what matters most this year.

So with all of that said, let us jump into my goals for this year.

2021 Goals

Personal Goals 

Read/Listen to 12 books – So I’ve not been great at tracking this up until and I’m changing my story around this! So far this year, I’ve already listened to 2 books! So I’m ahead of the game. Both are Seth Godin books. One was The Practice & the other one was This Is Marketing. They are both pretty amazing and I highly recommend them! The Practice was a huge eye opener for me in how I forgot to take care of myself and really show up for myself.

Spend 15 Minutes with each kid – I find we don't get a lot of alone time with the kids and we are always just go, go, go now that things are going back to normal-ish. Between sports, school, my business, my hubby working an hour away (one way), it just feels important to get some alone time with the kids. 

I also notice that some kids don’t trust or spend a lot of time with their kids and it’s important for me that they will come to me when they are having hard times. I realized when I was a teenager, I didn’t have that with my parents. They were/are Jehovah’s Witnesses and so talking about things like relationships, boys or even questioning things was a HUGE no no. 

So I ended up moving out of my house at 16. I graduated high school and started college at 17 just to get away from the judgmentalness. Recognizing what happened to me and how I felt so alone, I don’t want that for my kids. I want them to  trust me, to know that I’m their advocate and that I will be here with sound advice and a listening ear.   

That's one of my big goals with my kiddos is for them to say, “Okay, I'm going to talk to my mom. I'm going to be able to open up to her, know that she's not going to judge me.” Of course, that doesn't mean that there might not be things where we need to go deeper into conversation, but I just want each of them to have that time with me so they know that I'm somebody that they can talk to.

Workout 5 Days A Week – When I started writing my goals out, I was going to say lose 30 pounds – but that doesn’t feel good to me. When I move my body, I feel like I’m at my best. So I want to have some sort of movement 5 days a week. Whether it’s a HIIT workout or just going for a walk, I need to do something.

Financial Goals 

Invest 5K – I’ve been researching apps to use and I found one called Betterment that I am testing out.  I am in a Facebook Group for women who want to build wealth and they mentioned that one and they mentioned one called Acorns as well.  I just went with Betterment because it’s what I checked out first. I really like it.  I also am using eTrade as well. 

Add an additional 10K to Savings – We used up a lot of our savings to buy a house and I know I will be using up more to buy extra things for the house.  My husband and I have a one year spending plan and so our goal is to add between kids college, emergency fund and general savings about $17,000 into savings. I know things come up and with us buying a house that was built in 1990, I’m expecting us to have some extra expenses, so if we can add the 10K I’d be happy. 

Business Goals 

Record 30 videos – My bestie, Julie, tells me I’m great on camera and that I need to make more videos. I *know* it’s a good idea and I do feel like I get to connect with you better when I get to share my personality because you can’t always read the tone in text. You sure can hear it though when I’m on video. 

Start my podcast – I’d like to start a podcast going deep into real issues we face as parents, entrepreneurs, CEOs, etc. I find a lot of people gloss over the hard stuff and I want to share those behind the scene real conversations we have. 

Okay, now to the juicy stuff. So those are all of my goals, I'm so happy I got to share them with you. Again, this is one of the first real serious videos I've done. It's a little bit longer than I was anticipating, but I want to be real and I want to be honest, and I want to just share a little bit of me with you and hopefully you will love that. If not, that's okay too, but I hope you do.

So financially for my business, I have set three goals. I’ve set a good goal, a great goal, and then a hell yes goal. 

My good goal is I want to double my revenue. So, I want to hit about $450,000 to $500,000 in revenue. Of course, that’s not profit. I think my profit margin was 40% last year. I did a lot of coaching and programs last year. If I can keep it around there or a bit higher, I’d be super happy. 

I did just enroll in the highest coaching program I've ever purchased, and so we'll see how that goes.  I do think it has given me a different perspective and mindset. And I know I’ll be showing up differently too.

My great goal is $600,000 to $700,000.  

And my hell yes is $1 Million in revenue. I’m getting shivers just thinking about it. I’ve met with my business manager and we’ve set some goals with products & programs we will be rolling out. Q1 is all about content and videos with clear calls to action. 

Alrighty, I want to hear your goals for this year and what you plan to do to hit them! Share them below!!!

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