Helping Mom CEOs Reclaim Your Time,
Scale Your Business,

and Live Fully Present for What Matters Most

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Hi, I'm Shay!

Freedom + Laughter lover, obsessed with Christmas, mom of 2 amazing kids, wife to one amazingly patient (+ sarcastic) husband. I help women blast through their self-imposed shit and create a life + biz, by design.

More About Me

What's my mission?

Honestly, my mission and passion is to help you get unstuck, own who you are and create a life you LOVE. We do this through redesigning your mindset, resetting your habits and focusing on the energy you show up in. Of course, we ooze in aligned strategy too. And empower you to build thriving, scalable businesses that save 10+ hours a week.

It’s your time, and I’m here to help you show up, love yourself and live from your true purpose while building wealth.

Let me guess what brought you here?

You’re juggling your business, your family, and about a million other things, but still feeling like you’re running on empty. Sound familiar?

Here’s the deal: You’re craving something different. Something better.

You’re tired of feeling stuck in the same exhausting loop, where the only thing growing faster than your to-do list is your frustration.

That quote? You know the one:
“Insanity is doing the same thing over and over again and expecting different results.”

Yeah. That. It’s time to stop the cycle.

Imagine waking up each day feeling clear, confident, and ready to take on your business and your life—not as two competing forces, but as parts of a whole that work beautifully together.

It’s time to stop settling.
Stop doing things because you “should.” Stop making excuses for why you’re stuck.

It’s time to own your life.
To lead, love, and live in a way that feels authentically YOU.

You’re not here by accident. This is your moment to step into your true purpose and potential. Let’s make it happen.

Ready? Good. Let's Get Started

"She's an amazing partner!"

Shay is smart about Facebook Ads, fun to work with, and adaptable when strategy needs to be adjusted. In the ever changing landscape of what is Facebook it’s awesome to have a partner that is not only willing to change and adapt, but she’s open to adjusting, hearing feedback, and continually learning to stay on top of the latest trends.

She monitors and spends on ads like they are her own. With Shay’s help and my amazing team, we’ve had 2 over 6-figure launches the last 2 years. Our average lead for cold traffic was around $3.50 per lead and warm traffic around $2 per lead. My partnership with Shay on the Facebook Ads front is one that can’t be beat.”

Amber McCue, Business Strategist, NiceOps