You built a six-figure business that only works when you do. And you’re tired of being the engine.

It’s time to rebuild from truth, not tactics. Scale to $20K+ months without scaling your hours.

Strategy that feels like coming home to yourself.

Hi, I’m Shay!

Here’s what no one tells you about building a “successful” business:

The strategies that got you here are the exact ones burning you out.
The hustle that built your revenue is the same hustle stealing your life.
And the version of you that your business needs? She doesn’t exist yet.

After 16 years running a multi-six figure marketing agency, I learned something most won’t admit: you can’t scale what isn’t aligned. Not sustainably. Not without losing yourself (or what feels like your mind) in the process.

So I walked away from everything I’d built to answer one question:
What if your business was designed around who you actually are, not who you think you need to be?

That question changed everything.

I help established women entrepreneurs stop performing and start leading from their actual design.

The Whole Story →

01 — The Audit

For: Women whose businesses only function when they’re in them

Your six-figure business feels like a prison of your own making. Every client needs you. Every decision requires you. Every dollar demands your physical presence.

The Business Model Audit strips everything down to find what’s actually working, what’s draining you, and what needs to burn so something better can grow.

This is strategic demolition for your next-level rebuild.

Book Your Audit →

02 — The Rebuild

For: Burned Out Builders ready to become Soul-Led Strategists

You didn’t come this far to keep white-knuckling your way to revenue.

Inside The Rebuild, we don’t just “fix your funnel” or “optimize your offer.” We rebuild your entire business model from your energetic blueprint—so it scales your income while protecting your peace.

Strategy. Psychology. Energy. All of it.

Join the Rebuild →

02 — The Rebuild

For: Burned Out Builders ready to become Soul-Led Strategists

You didn’t come this far to keep white-knuckling your way to revenue.

Inside The Rebuild, we don’t just “fix your funnel” or “optimize your offer.” We rebuild your entire business model from your energetic blueprint—so it scales your income while protecting your peace.

Strategy. Psychology. Energy. All of it.

Join the Rebuild →

Here is what I believe:

Your business should serve your life, not consume it.
Boundaries aren’t optional; they’re the foundation. “No” is a complete sentence.
Your nervous system and energy matters 100x more than your content calendar.

And the most profitable thing you’ll ever do is stop trying to be relatable and start being real.

But here’s the deeper truth:

You’re not just building a business. You’re building a life.

And the two can’t be separated, not if you want to sustain this.

I believe your energy is your currency. That your intuition knows things your spreadsheets don’t (but we use those too). But the way you feel in your business is also data worth paying attention to.

I believe that every “should” you’re carrying that isn’t actually yours is costing you money. That the version of you your business needs already exists and she’s just buried under strategies that were never designed for her.

I believe in:

Soul-level alignment that shows up in your bank account
Strategic boundaries that protect your peace while building your empire
Mysticism & woo that makes money – because your downloads are just as valuable as your data
Identity-level transformation – not just new tactics on top of old wounds

And I believe that the women who change the world aren’t the ones who follow the formula.

They’re the ones who trust themselves enough to break it.

How we work together:

I do bring:

Strategy rooted in your energetic blueprint – Human Design, Gene Keys, and the patterns specific to you
Business models that honor your nervous system while scaling your income
Truth-telling that feels like permission to rest, to rebuild, to do it differently
Frameworks that grow with you not rigid systems that require you to stay small

I don’t do:

Surface-level “mindset work” that ignores your actual business model
Rah-rah motivation without strategic support
Cookie-cutter frameworks that weren’t built for your unique design

This is where soul meets structure. Where your inner knowing becomes your business strategy. Where success feels like and protects your peace, not performance.

Because you didn’t come this far to keep pretending. You came this far to finally lead from truth.

This is spiritual/woo meets strategy. Soul work that makes money.

"She's an amazing partner!"

Shay is smart about Facebook Ads, fun to work with, and adaptable when strategy needs to be adjusted. In the ever changing landscape of what is Facebook it’s awesome to have a partner that is not only willing to change and adapt, but she’s open to adjusting, hearing feedback, and continually learning to stay on top of the latest trends.

She monitors and spends on ads like they are her own. With Shay’s help and my amazing team, we’ve had 2 over 6-figure launches the last 2 years. Our average lead for cold traffic was around $3.50 per lead and warm traffic around $2 per lead. My partnership with Shay on the Facebook Ads front is one that can’t be beat.”

Amber McCue, Business Strategist, NiceOps